SUPREMES’ RULING A BLOW AGAINST ‘THE BIG SPORTS COMPANY’

A Supreme Court ruling concerning the NFL got very little press today, both on ESPN.com and on the online site of the New York Times.

But it drew my attention nonetheless.

The court ruled unanimously that the league is not a single entity but 32 separate businesses, and therefore cannot receive antitrust protection.

Now, I know very little about the law. That’s the domain of my wife and, more specifically in this case, my sister, who practices corporate law.

But I do know this: I’m getting very tired of seeing the NFL turn into the WWE or American Gladiators – a collection of trained warriors being divvied up under a single patriarch and told to go out and entertain the masses. Jerry Seinfeld once joked that all sports fans root for is laundry. I don’t think he had any idea how right he was.

In fact, the only things other than the uniforms that differentiate one NFL team from another anymore are the fans, by dint of the common culture they have from their shared geographic location.

And really, neither the fans nor the uniforms differ that much. Every NFL uniform now has the NFL shield – that’s fine; they all should bear the league’s shield. But do they have to bear it in exactly the same manner? “The shield must go on a small separate, white piece of fabric that connects the two sides of the V below the player’s neck, because that’s what an NFL uniform is mandated to be.” I’m paraphrasing the obvious.

Players, however, don’t play for the NFL. They play for the New York Giants (or whomever). Why should the Giants’ uniform conform to an exact style? Can’t they determine what their uniform should look like – and, more importantly for this court decision and for their business – who makes it?

I’ve been disgusted seeing EVERY team in the league mandated to put an identical “C” on the jerseys of their captains. Perhaps certain teams would like to decide for themselves that, “We’re football players, not hockey players. We don’t put a ‘C’ on the captain’s jersey.” Perhaps they would like to wear them but would prefer to determine for themselves what that “C” should look like. Maybe they don’t like having a “C” that looks like the one in the world “ALCOA.”

This is a trend that is making sports awfully bland. I know it’s not the most important consideration and hardly takes away from what was the best NCAA tournament I’ve ever seen, but the NCAA’s mandatory uniform floor being used in every venue removed the uniqueness of the arenas used. The people who traveled to, say, Syracuse should have been able to take with them the memory of their favorite team playing on “Jim Boeheim Court,” adorned in orange and a little blue. Instead, they remember the exact same wood-and-black monolith they saw on TV while watching other games.

The paranoia of sports leagues to control EVERYTHING is taking all the character out of the games we love. It’s enough to make me wish that Cubs fans would storm Wrigley Field by the thousands and knock those light stanchions from the roof and make that ballpark, once again, the true Friendly Confines – and, in doing so, raise a giant middle finger to Major League Baseball and to the Cubs’ ownership in a way that says, “We are the Cubs, and we don’t care about MLB’s prime-time TV ratings. We play our g**dam games in the g**dam daytime, because WE think that’s when baseball belongs.”

I hardly think Monday’s Supreme Court ruling is going to have anywhere near that dramatic an effect, and I think we’ve pretty much lost this battle against the devolution of sports into one big company. But if at least Eli Manning can take the sterile, corporate, ALCOA-looking logo off his chest, so he doesn’t look like he’s a business partner of the captain of the defense that’s trying to take his head off, it’s a step in the right direction.